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Inside The Weekly Standard is Inside Washington Since its 1995 debut, The Weekly Standard has vaulted to the forefront of America’s political publications. Widely considered the nation’s most influential political magazine, The Weekly Standard is closely read in Congress and at the White House. And each issue is a must-read for Washington’s insiders. Led by William Kristol and Fred Barnes, two of the most brilliant minds in political journalism, an all-star staff of writers and reporters gets Washington’s inside stories. Sources at both ends of Pennsylvania Avenue give The Standard unique access. The magazine turns out hard-hitting, newsworthy articles with virtually every issue. It’s what draws those in power to our pages. And it makes The Weekly Standard the perfect vehicle for precision marketing to Washington’s most important decision makers. Influencing Official Washington With Every Issue Obviously, The Weekly Standard exerts a singular influence inside the Beltway. It’s where DC’s decision makers turn for fresh ideas. The magazine’s editorial staff has vast experience in politics and government, making them much more influential and informative than other Washington writers. In fact, in an October 2003 survey of top Congressional staff (only Chiefs of Staff, Press Secretaries, Communications Directors, Legislative Directors) conducted by Luntz Research, fully 70% of those polled said The Weekly Standard is "more or much more influential" than other Washington publications. "In your opinion, is the Weekly Standard more influential, because its regular columnists, editorialists, and staff writers appear regularly on network and cable television?".
The same survey of Washington’s political elites found that, again, 70% of those polled found The Standard more or much more informative than other publications because the staff comes from the political world. "In your opinion, is the Weekly Standard more informative because its founders, editorialists, and staff writers come from the political world, and still have strong relationships with those in the political world?".
The results are simple: The Weekly Standard is extremely influential on Capitol Hill. Those who work there are drawn to our pages because of the unique editorial content they find there: well-argued, well-reasoned, engaging pieces written by political and governmental veterans. VIP Delivery A unique aspect of The Standard’s influence in Washington is its delivery system. Every Monday morning, 4,000 copies of the magazine are delivered to offices on Capitol Hill. Virtually every copy has been requested and is addressed to a specific recipient. No drop-offs, no bulk deliveries. What’s more, The Weekly Standard is delivered by hand to an exclusive list of Washington’s elite at home every Saturday evening. Drawn from the top levels of government, politics and media, this list of 550 VIPs is a highly desirable target audience for any advertiser. Outside the Beltway, the magazine has nearly 70,000 politically active subscribers. Affluent and well-educated, they are extremely loyal to the magazine. The average reader spends two hours with each issue and has subscribed for an average of 2.5 years. Like their Beltway counterparts, our subscribers are opinion leaders and decision makers. |
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